Bruce Merrifield, President — Merrifield Consulting

•competitive strategy •profit analytics •distribution management best practices •APIC Conference •profit training •whale curves •marketing practices •big data •opinion / commentary •distribution industry trends •leadership training •distribution industry associations

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Wednesday, January 27, 2016—Why is APIC different from all the other events you could attend?

Over the past seven years, the Advanced Profit Innovation Conference (APIC) has grown into a significant industry event. However, odds are that your calendar is already pretty full with trade association and group buying events. You might be thinking, "Do I really have time for another convention?"

In this video, Randy MacLean sits down with Bruce Merrifield to discuss why you should strongly consider making space on your calendar for the next APIC conference.

"People in the distribution industry tend to go a lot of events," Bruce said. "Most of those events have a narrow, important purpose. If you go to a buying group, you're going to meet with your most important vendors and discuss what you can do to improve those relationships. Trade shows offer lots of opportunities to network with new suppliers. But what if you just want to learn about the best practices? To learn about the things that are going to really transform your business so it can be more profitable? That's what APIC is for."

The APIC Conference is different because it's purely educational. It's all about learning how to take your business to the next level. This includes discussions about new profit practices, new tactics for beating competitors, the latest marketing trends, personnel development tips, logistics enhancements, and just how you look at your business. These are all things geared specifically towards driving more profit into your business.

"And all of it is geared towards executives and senior management," Bruce added. "To give you some idea, I'm a long-time faculty member of the University of Industrial Distribution – which is an absolutely great organization – but it's very 101. It's something geared more towards your aspiring branch managers."

"APIC is different because it brings in C-suite people from the top 5% of distribution companies," Bruce said. "You get to hang out with some of the best of the best. You're able to compare notes and brainstorm solutions to your business problems with improvement-minded executives before, during, and after those two days."

We often see entire executive teams come to APIC. It gives them an opportunity to learn the best practices together so they can more easily implement those principles in their companies. These executives have an incredible, almost unparalleled change to engage with experts on the subjects that matter to their businesses.

It's why over the years people have told us repeatedly, and almost universally, that the APIC conference is the best thing that they've ever done and was the best use of their time.

We would really like to invite you to come out and join us so you can see what other distribution executives, some just like yourself, have been so highly praising. To learn more about the APIC Conference, visit www.APICConference.com.

For more information about Bruce Merrifield, visit: www.merrifieldact2.com