www.quantumprofitmanagement.com Quantum Profit Management
How to Read a Whale Curve

Randy MacLean, President — WayPoint Analytics

•whale curves •WayPoint reports

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Randy MacLean, founder of WayPoint Analytics, introduces the profit whale curve charts that illustrate the backbone principles of profit analysis as you evaluate your cost models within WayPoint. He explains the different shapes of curve that may appear in your data and discusses how to interpret the curves. He illustrates the whale curve charts for both customer and product review.

For more information about Randy MacLean, visit: www.waypointanalytics.net

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