www.quantumprofitmanagement.com Quantum Profit Management
Profit-Value Segmentation

Randy MacLean, President — WayPoint Analytics

•segmentation •customer segmentation •business analytics •Randy MacLean •effective market segmentation •customer segmentation technology •benefits of customer segmentation •customer segmentation framework •segmentation methodology •customer segmentation process •client segmentation model •customer segmentation best practices •client segmentation matrix •account strategy •WayPoint Demo •WP demo •profit-value segmentationCustomer and market segmentation is a critical tool for increasing company efficiency and profitability. With good segmentation, a company can narrow its sales focus to accounts that are a perfect fit, and then offer much better pricing and much more focused service to those accounts.

However, without sophisticated analytical tools, effective customer segmentation is beyond the reach of companies. This video discusses the benefits and the internal methodologies for a segmentation model that produces rapid growth and high profits.

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For more information about Randy MacLean, visit: www.waypointanalytics.net

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Bruce Merrifield — Merrifield Consulting

Getting a Deeper Understanding of Costs

4/10/2019

Randy MacLean and Bruce Merrifield of WayPoint Analytics discuss different levels of cost analysis, and why deeper analytics can bring much greater benefits.

Bruce Merrifield — Merrifield Consulting

Harnessing the Energy of Millennials

4/3/2019

Randy MacLean and Bruce Merrifield of WayPoint Analytics discuss how to capture the interest of millennials, keeping your sales force energetic and effective.

Bruce Merrifield — Merrifield Consulting

Is Your Specialization Paralyzing Your Growth?

3/27/2019

Randy MacLean and Bruce Merrifield of WayPoint Analytics talk about viewing business in the big picture to assess how to most effectively apply new advantages.

Bruce Merrifield — Merrifield Consulting

Changing Economy: Good or Bad ?

3/20/2019

Randy MacLean and Bruce Merrifield of WayPoint Analytics discuss ways to direct your business towards success in the wake of the great recession.

Bruce Merrifield — Merrifield Consulting

Profit Value-Based Customer Segmentation

4/16/2018

Randy MacLean and Bruce Merrifield of WayPoint Analytics discuss profit value-based customer segmentation.