www.quantumprofitmanagement.com Quantum Profit Management
Profit-Value Segmentation

Randy MacLean, President — WayPoint Analytics

•segmentation •customer segmentation •business analytics •Randy MacLean •effective market segmentation •customer segmentation technology •benefits of customer segmentation •customer segmentation framework •segmentation methodology •customer segmentation process •client segmentation model •customer segmentation best practices •client segmentation matrix •account strategy •WayPoint Demo •WP demo •profit-value segmentationCustomer and market segmentation is a critical tool for increasing company efficiency and profitability. With good segmentation, a company can narrow its sales focus to accounts that are a perfect fit, and then offer much better pricing and much more focused service to those accounts.

However, without sophisticated analytical tools, effective customer segmentation is beyond the reach of companies. This video discusses the benefits and the internal methodologies for a segmentation model that produces rapid growth and high profits.

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For more information about Randy MacLean, visit: www.waypointanalytics.net

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Bruce Merrifield — Merrifield Consulting

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See how implementing LIPA can give you the bandwidth to be more accommodating to your customers with analytics-based service excellence

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With Amazon's transport power keeping the whole market on their toes, Randy and Bruce discuss how you can make sure you keep up.

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Bruce Merrifield and Randy MacLean discuss the handful of key customers in your business, and how to keep them happy and loyal.

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Randy MacLean and Bruce Merrifield of WayPoint Analytics discuss different levels of cost analysis, and why deeper analytics can bring much greater benefits.